Provision of interim support to the used commercial vehicle team to review existing feedback from dealerships, internal communication processes and marketing approaches to determine where improvements could be made to help them increase their market share and sales of used vans and trucks through the Mercedes-Benz Commercial Vehicle Network.
This led to the creation of a National Business Development Strategy to improve performance of their used van and truck operation throughout the UK and support their 'Van Pro' initiative. This included a series of communications initiatives and training programmes for it’s dealerships and an operational overview of the Wentworth Park Van and Truck Facility that manages the wholesale remarketing of commercial vehicles and other related activities.
“Review of feedback from commercial dealerships and suggested improvements led to cost savings of £100,000 across the dealer network.”